F*ck Being Humble: Growing Unapologetic Confidence
How to be less modest, claim what you deserve and be proud of your successes.
- Start before you feel ready
- Resist your inner critic
- Consistently back yourself and your ideas
- Show up more boldly
Keynote speaker · 1ne Talent
Stef Sword-Williams
Confidence & self-promotion keynote speaker
Founder of F*ck Being Humble and a Forbes 30 Under 30 honoree. Stef helps people and organisations build confidence, raise their visibility and create cultures where achievement is recognised.
50+countries her workshops have reached
10,000+copies sold of her debut book
170k+people in her community
30 Under 30Forbes honoree
Stef has worked with
Biography
About Stef
Stef Sword-Williams is a TEDx speaker, x2 author, and founder of F*ck Being Humble, a consultancy and global movement that empowers people and organisations to elevate confidence, develop talent, and build cultures where achievement is recognised and celebrated. A Forbes 30 Under 30 honoree, Stef specialises in helping strengthen communication, visibility, and performance through practical approaches to self-advocacy and professional growth.
Stef’s talks and workshops have supported workforces across more than 50 countries and are trusted by world-leading brands including Apple, Unilever, Google, Nike, Adidas, Netflix, PWC, Microsoft, and the BBC. Her debut book, F*ck Being Humble: Why Self-Promotion Isn’t a Dirty Word, has sold more than 10,000 copies and is widely used by HR, L&D, and leadership teams as a guide for developing high-potential talent.
Her TEDx Talk on redefining humility has cemented her reputation as a thought leader in confidence-building, personal branding, and workplace culture. Named one of the UK’s Top 50 Workplace Leaders, Stef has grown a community of over 170,000 followers, and her insights have been featured in Vogue, BBC World News, The Financial Times, and Forbes.
As a Fellow of the Royal Society of Arts, Stef continues to champion social impact by reinvesting time and resources into community initiatives. Today, she partners with organisations to create environments where employees feel empowered, recognised, and equipped to perform at their best.
Keynotes & workshops
What Stef speaks about
Self-Promotion in the Workplace
Build credibility and show your value without feeling arrogant.
- Language that highlights your best qualities
- Celebrating achievements with confidence
- Communicating experience to build your reputation
Don't Compete with AI: Amplify What Makes You Unique
Stack your skills, spot future opportunities and use creativity where AI can't.
- Combine skills to stay irreplaceable
- Spot emerging opportunities early
- Find the niches where your human advantage shines
How to Make Your Ideas Heard
Tools to prepare, pitch and build a business case for your ideas.
- Prepare a business case
- Pitch confidently to decision-makers
- Keep pitching after setbacks
Managing Imposter Syndrome
Challenge limiting beliefs and recognise your potential.
- Identify what's holding you back
- Use evidence to challenge your inner critic
- Take risks in order to grow
Pitching and Presenting
Find your speaking style and present with conviction.
- Structure a compelling story
- Bring a presentation to life visually
- Present with confidence
Emotional Intelligence at Work
The core emotional intelligence skills that improve processes, productivity and how you use your own strengths.
- Become a strong communicator
- Embrace change and adapt
- Build confidence and uplift others
- Handle conflict and grow from feedback
Networking Internally
With more teams working remotely, how to build relationships and raise your profile inside your organisation.
- Network towards your own goals
- Make a strong impression across the company
- Grow stronger connections with new and existing contacts
- Add value to the business and those around you
Books
Books by Stef
New · HarperCollins, January 2026
Career Comedown
For anyone who feels unfulfilled or burnt out despite career success. Stef sets out three routes forward: adapt your current role, reinvent yourself, or stop making work your whole identity.
Buy on Amazon
Debut book · 10,000+ copies sold
F*ck Being Humble
Why Self-Promotion Isn't a Dirty Word
The guide to self-promotion without the cringe, used by HR, L&D and leadership teams to develop high-potential talent.
Order by emailTo order, email Dom@1netalentagency.com
Watch
See Stef live
On stage
Stef in action
Client feedback
What organisers say
"Without doubt that was the single best hour of learning and self reflection I think I've ever had at Aviva."
Aviva
"It was a really well attended talk and has been widely held up to be the most useful session we've had."
BBC
"Stef's content was incredibly current and engaging."
Unilever
Ideal for
Where Stef fits best
- Career development programmes and employee networks
- Leadership offsites and management conferences
- Workshops for enhancing what makes you unique against the rise of AI
- Teams facing change, pressure or setbacks
Explore: Confidence speakers High-performance speakers AI and future of work speakers
Questions
Booking Stef Sword-Williams
What does Stef Sword-Williams speak about?
Stef's talks include F*ck Being Humble: Growing Unapologetic Confidence, Self-Promotion in the Workplace and Don't Compete with AI: Amplify What Makes You Unique. Every talk is tailored to your audience on a briefing call before the event.
Which events is Stef best for?
Career development programmes and employee networks; leadership offsites and management conferences; workshops for enhancing what makes you unique against the rise of AI; teams facing change, pressure or setbacks. Tell us about your audience and we will confirm the best fit.
How do I book Stef Sword-Williams?
Send your event brief to 1ne Talent Agency with your date, location, audience and budget. Dom replies within one working day to confirm Stef's availability and fee, then manages contracts, briefing calls and travel.
Availability & fees
Book Stef for your event
Share your date, audience and budget. Dom reads every brief personally and replies within one working day.
Send your brief
Dom@1netalentagency.com+44 7875 679187 · phone, WhatsApp or voicenote