Simon Morris is one of the most successful creative entrepreneurs in the UK. For over a decade, Simon has served as Chief Creative Officer at Amazon, where his leadership has elevated the brand to new heights.
He is the mastermind behind several groundbreaking projects, including the iconic Alexa Super Bowl campaign, which captured global attention and garnered widespread acclaim. He was inducted into the UK Marketing Hall of Fame after a career that launched Sega in the territory and made Sonic the Hedgehog a household name, accounting for the largest software sales record with Sonic 2, as well as generating over a £1 billion in revenue with his campaigns
Simon's career began in the gaming industry, where he played a pivotal role at SEGA, contributing to the record-breaking success of Sonic 2. His expertise and passion for storytelling continued to shape the media landscape during his time at Sky UK and Ginger Television Productions, where he developed high-impact content and marketing strategies.
In the world of digital entertainment, Simon is perhaps best known for co-founding LOVEFiLM, the pioneering video rental and streaming service that would later serve as the foundation for Amazon’s Prime Video platform. His entrepreneurial spirit also led him to co-found Football 365, a major online football resource, and advise leading brands like Graze, Tails, and LEGO, shaping their creative direction and marketing efforts.
Simon's work has earned him multiple Emmy nominations and solidified his reputation as a top-tier creative leader in the industry. His innovative approach to marketing, branding, and storytelling has redefined how brands connect with audiences, setting new standards in both the entertainment and tech sectors.
With a career marked by an unrelenting drive for excellence and a passion for pushing creative boundaries, Simon Morris continues to be a driving force in shaping the future of entertainment and technology. Through his insights and accomplishments, he offers an inspiring glimpse into the secrets of his success and the future of digital storytelling.
Simon has spent his career operating at the intersection of creative and commercial. Using creativity to build successful brands , products and disruptive business, from start up to to world leaders .
There are specific frameworks for success. Models that will work in any organisation size, from how to think about creative objectives, measurement and a set of principles through which to run any organisation, Simon explains these for you to adapt .
Simon has been the most senior creative in some of the best organisations of all time. His time at Virgin, Sky, Autonomy and Amazon has meant he was top table reporting to the likes of Branson, Murdoch, Besos and Mike Lynch . Simon shares what the common practices of these great organisations and how did they embrace creativity ?
A champion of mental health practice Simon weaves in his personal journey and experience with addiction . Sober for nearly a quarter of a century he shares how neurodiversity can be an unbeatable superpower in creative entrepreneurs.