Simon Morris

Entrepreneurship // Creativity // Future Trends // Working With The Best // Mental Health // Addiction // Business // Development Models // Neurodiversity 

Simon Morris is among the UK’s most accomplished creative entrepreneurs and marketing leaders. From working with Richard Branson at Virgin Media and Rupert Murdoch at Sky, to becoming Amazon’s only Chief Creative Officer for over 10 years with Jeff Bezos, his career is unparalleled. Mentored by the late, great Mike Lynch, Simon offers business insight that few , if any, can rival.

Simon’s career began at SEGA, where he helped launch Sonic the Hedgehog and drove record-breaking sales for Sonic 2, still one of the UK’s biggest-ever software releases. From there, his hunger for disruption took him to Sky during its scrappy early years under Rupert Murdoch, and to Ginger Television where he worked on cult hits like TFI Friday and Don’t Forget Your Toothbrush. He also collaborated with Mike Lynch at Autonomy during the internet’s first wave, showcasing his unusual ability to connect creative media with emerging technology.

In 2001, after overcoming personal struggles with addiction and rebuilding his life through recovery, Simon co-founded LOVEFiLM. The service reinvented home entertainment in the UK with a customer-first model, and later became the foundation of Amazon Prime Video. What began as a quick handover turned into an 11-year run, seven of those working directly with Jeff Bezos as Amazon’s Chief Creative Officer. In this role, Simon helped drive Prime Video’s global expansion, launch Alexa, innovate with Kindle, and shape Amazon’s entry into markets including India, Japan, and Australia. He was also the creative mind behind the iconic Alexa Super Bowl campaign and inducted into the UK Marketing Hall of Fame for his impact on the industry.

Beyond Amazon, Simon has co-founded ventures such as Football 365, advised consumer disruptors like Graze and Tails.com, and partnered with brands including LEGO. Today, he chairs JAAQ, a mental health platform, is involved in Novel podcast company, and serves as a governor for the Museum of London.

What makes Simon stand out as a speaker is the blend of his strategic frameworks and creative mindset with his personal honesty. Audiences don’t just hear stories of building Sonic, LoveFilm, Prime Video, and Alexa — they also learn the mental models and systems he uses

Having survived both professional and personal breakdowns, Simon speaks with rare authenticity. He shares the lessons of resilience, recovery, and reinvention alongside practical business insights. His talks inspire companies to think differently, focus relentlessly on the customer, and turn challenges into growth.

Simon Morris is not just a business leader; he is a creative disruptor and storyteller whose insights continue to shape the future of entertainment, technology, and brand-building.

Simon has spent his career operating at the intersection of creative and commercial. Using creativity to build successful brands, products and disruptive business, from start up to to world leaders.

There are specific frameworks for success. Models that will work in any organisation size, from how to think about creative objectives, measurement and a set of principles through which to run any organisation, Simon explains these for you to adapt. 

Simon has been the most senior creative in some of the best organisations of all time. His time at Virgin, Sky, Autonomy and Amazon has meant he was top table reporting to the likes of Branson, Murdoch, Bezos and Mike Lynch. Simon shares what the common practices of these great organisations and how did they embrace creativity.