The Business of Creativity
Using creativity to build brands, products and disruptive businesses, from start-ups to world leaders.
- Where creativity meets commercial success
- Lessons from Sonic, LOVEFiLM, Prime Video and Alexa
Keynote speaker · 1ne Talent
Creative entrepreneur & former Amazon Chief Creative Officer
Amazon's only Chief Creative Officer, co-founder of LOVEFiLM and a member of the UK Marketing Hall of Fame. Simon combines strategic frameworks with rare honesty about recovery and reinvention.

Simon has worked with
Biography
Simon Morris stands out as one of the UK’s most accomplished creative entrepreneurs and marketing leaders. His impressive career includes working alongside Richard Branson at Virgin Media and Rupert Murdoch at Sky, culminating in a remarkable tenure as Amazon’s only Chief Creative Officer for over a decade with Jeff Bezos. His career path is truly unparalleled, and he’s been mentored by the late, great Mike Lynch, providing business insights that few can rival.
Simon’s journey began at SEGA, where he played a key role in launching Sonic the Hedgehog and drove record-breaking sales for Sonic 2, which remains one of the biggest software releases in the UK. His passion for disruption led him to Sky during its formative years under Rupert Murdoch, and then to Ginger Television, where he contributed to cult classics like TFI Friday and Don’t Forget Your Toothbrush. He also collaborated with Mike Lynch at Autonomy during the internet’s first wave, demonstrating a unique ability to merge creative media with emerging technologies.
In 2001, after facing personal struggles with addiction and successfully rebuilding his life through recovery, Simon co-founded LOVEFiLM. This innovative service transformed home entertainment in the UK with a customer-first approach and later laid the groundwork for Amazon Prime Video. What originally started as a brief handover evolved into an 11-year journey, with seven of those years spent working closely with Jeff Bezos as Amazon’s Chief Creative Officer. In this capacity, Simon was instrumental in driving Prime Video’s global expansion, launching Alexa, innovating with Kindle, and facilitating Amazon’s entry into international markets including India, Japan, and Australia. He also conceived the iconic Alexa Super Bowl campaign and earned a place in the UK Marketing Hall of Fame for his significant contributions to the industry.
Beyond his work at Amazon, Simon has co-founded enterprises like Football 365, provided strategic advice to consumer disruptors such as Graze and Tails.com, and partnered with renowned brands including LEGO. Currently, he chairs JAAQ, a mental health platform, is engaged with the Novel podcast company, and serves as a governor for the Museum of London.
What distinguishes Simon as a speaker is his unique combination of strategic frameworks and creative thinking, paired with his personal honesty. Audiences not only hear inspiring stories about building Sonic, LoveFilm, Prime Video, and Alexa but also gain insights into the mental models and systems he employs.
Having navigated both professional and personal challenges, Simon speaks with a rare authenticity. He shares valuable lessons on resilience, recovery, and reinvention, along with practical business insights. His talks motivate companies to adopt fresh perspectives, maintain a relentless focus on the customer, and transform challenges into opportunities for growth.
Simon Morris is more than just a business leader; he is a creative disruptor and storyteller whose insights continue to shape the future of entertainment, technology, and brand-building.
Keynotes
Using creativity to build brands, products and disruptive businesses, from start-ups to world leaders.
The frameworks that work at any size of organisation.
What Branson, Murdoch, Bezos and Lynch's organisations had in common.
Simon's personal story of addiction, recovery and neurodiversity.
On stage








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Questions
Simon's talks include The Business of Creativity, Mental Models for Successful Development and Working for the Best. Every talk is tailored to your audience on a briefing call before the event.
Leadership offsites and management conferences; mental health awareness days and wellbeing programmes; teams facing change, pressure or setbacks. Tell us about your audience and we will confirm the best fit.
Send your event brief to 1ne Talent Agency with your date, location, audience and budget. Dom replies within one working day to confirm Simon's availability and fee, then manages contracts, briefing calls and travel.
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Availability & fees
Share your date, audience and budget. Dom reads every brief personally and replies within one working day.