Alexandra Forsyth is an authoritative threat-intelligence leader who translates the fast-moving cyber landscape into clear, board-level strategy. With experience spanning retail, fashion and technology, she now guides global teams to anticipate risks before they strike, ensuring that security becomes a measurable business advantage.
A polymath at the crossroads of commerce and code, Alexandra founded AF’s Retail Guide, an online hub that decodes digital fraud trends for consumer-facing brands. She also hosts the “Take a Chance on You” podcast, spotlighting rising innovators and showcasing her gift for turning complex ideas into memorable stories that galvanise action.
Her TEDx talk, “Why We Need Community Now More Than Ever,” underscored her conviction that culture—not code—ultimately keeps organisations safe. Recognised by Authority Magazine as one of the Women Reshaping the Cyber security Industry, she channels that ethos through her role as Community Ambassador for Female Founders Rise, empowering diverse talent to lead the next wave of innovation.
In 2025, Alexandra was shortlisted for the Most Inspiring Women in Cyber Awards, acknowledging her impact on the industry. She also delivered keynotes at the RSA Conference and Scot-Secure Summit, where she explored the evolving threat landscape and the role of threat intelligence in safeguarding organisations.
On stage, Alexandra blends frontline threat data with engaging narrative, equipping audiences with practical frameworks for building resilient teams, protecting digital revenue streams and fostering inclusive leadership. Whether briefing executives, energising technologists or up skilling non-technical staff, she leaves listeners with actionable next steps—and the confidence to turn cyber risk into competitive advantage.
In this session, Alexandra delves into the evolving cyber risks. She examines the tactics employed by cybercriminals during high-risk periods and provides actionable strategies to safeguard digital assets. Attendees will gain insights into identifying vulnerabilities and implementing measures to protect their organisations from emerging threats.
Tailored for decision-makers, this session focuses on aligning cyber security with broader business objectives. Alexandra explores strategies to mitigate high-level risks, implement effective organisational frameworks, and protect sensitive data. Companies will acquire tools to navigate the ever-evolving digital threat landscape and ensure their organisations' resilience
Hear from Alexandra regarding her take on AI, how to get the best out of it as well as the potential pitfalls and areas to avoid. Alexandra aims to educate on a tool that’s growing at an expediential rate. Hear from her on how to keep up with this technology or even get ahead of the curve.
Alexandra emphasises the crucial role of community in today's interconnected world. She illustrates how building strong, interconnected networks enhances resilience and fosters innovation in the face of complex challenges. Participants will learn how to cultivate a supportive community that drives collective success and addresses shared concerns
Alongside cyber security, AI and community, Alexandra has aspirations to help organisations and their employees by focusing on career progression, growth, and methods for self-development. In turn this will help individuals to overcome mental and professional barriers by enhancing confidence and self-esteem.
Alexandra offers bespoke workshops designed to meet the unique goals and values of your company. Whether aiming to foster innovation, strengthen leadership, or enhance teamwork, these sessions are crafted to deliver impactful results. Participants will engage in interactive learning experiences that align with their specific organizational objectives.